6460 Peytonsville Rd

We sold this home for $655,000 over the asking price in 1 week!

If you'd like to learn exactly how we did it scroll below for the full story and if you'd like us to do the same for you please reach out to us and we'll put together a marketing plan to get your home sold for Top Dollar.

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When the homeowners at 4640 Peytonsville Road approached us to sell their property, we knew we knew that a home this special needed a very special marketing plan. We applied our tried and true method of selling to this property and at our first Open House, we had 21 showings, 10 offers over list price, and we ended up selling the home for over $650,000 over the asking price. The sellers were blown away with the response and the results – and the new owners were delighted to win this lovely and unique property. It was a huge win for everyone.So how did we do it? The same way we sell every home. We talked to the home owners about what was unique about their home, put skin in the game by putting significant advertising dollars behind marketing this home to specific buyer groups, captured the home very well with high-end photography and video, and personally showed the home to every single of the 21 potential buyers.Specifically with this home, with it being in a more private setting with 6 acres and 6,500 square feet to showcase, we did a long form 10 minute walk through video of the home including every bedroom, bathroom, plus the home theater and the property. This detailed, targeted, specific approach put information into the hands of potential buyers relocating to Nashville.We put the video on Facebook, Instagram, and YouTube, and specifically on YouTube spent a ton of ad dollars reaching people who searched for luxury homes in the Nashville area from out of state. Then we were present, as always, at every single showing - we meet with every single agent and potential buyer, and the first thing every single agent said was that they had seen the video and just had to come see the property for themselves.We know when we have a high-end unique home, we can target people in Georgia, California, Illinois, and show them a video of exactly what is remarkable about the property to get them excited before ever laying eyes on the property. This video was watched 40,000 times, for an average of 5 minutes per viewer - that’s 200,000 minutes, or over 3,000 hours, people have already spent touring this home before our first Open House.When you pair that with an aggressive marketing campaign, we had 21 showings on a Friday - got 10 offers over ask price (which was not a crazy low ask price) and multiple offers drove the price up higher and higher until we settled at $655,000 over list price.While we use the same techniques that have brought us success time and time again over the past two decades of home sales, we custom build these marketing plans, tailoring them uniquely to each home we sell.In a more densely populated area, for example, we do postcard campaigns, reaching out to the thousands of neighbors nearby to drive their recommended buyers to their neighborhood.No matter the location, we always do these awesome video tours and put ad dollars behind it to get each property in front of as many potential buyers as possible.If you are looking to put your home on the market in the next 6 months, it just makes sense to partner with someone who will put that kind of investment into getting you the best return on perhaps your biggest investment.If you're ready to put your home on the market and want to learn more about our full scale marketing program you can check it out here:

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Give us a call and we’ll help show you how we can make sure you get top Dollar for your home when you sell.Jason GrunerColdwell Banker Barnes615-767-4551

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